While there are so many platforms to use, I’ve broken down the most popular platforms and explained how to think of the platform, the best kind of content to post, demographics, and what to measure as far as analytics

For small businesses, getting good at engagement on places like Facebook can really change the game. It’s key for building brand loyalty, getting seen more, and driving sales.

For small businesses, getting good at engagement on places like Facebook can really change the game. It’s key for building brand loyalty, getting seen more, and driving sales.

When launching a small business, branding can often be an afterthought. But, it is so critical to establish a strong brand identity from the get-go to differentiate yourself from competitors and resonate with your target audience.

Social media is the digital handshake that introduces us small business owners to their audience. But beyond introducing your brand, social media can serve a multitude of business goals.

Entrepreneurship, at its core, is all about mindset. It's believing you can start from scratch, shake up an industry, solve big problems, and carve out your own space in the market. But nowadays, just having that belief isn't enough.